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Social Media Skills

Industry Training

Certificate of Completion

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Social media is a dynamic, revolutionary area that has shifted conventional enterprise and communication practices. This program will help student explore the fundamentals of social media and how it applies in the modern-day environment. The understanding of the participant will be broadened as they learn the strategies needed to create exceptional content that is key to having a great presence on social media.

School Industry Training
Credits Non-credit
Course Length

Full Time: 16 Weeks

Part Time: 32 Weeks


Full Time: 35 hrs./week

Part Time: 15 hrs./week

Credential Certificate of Completion
Delivery Options In-person & online
Instruction Options Blended
Offered Fall, Winter, and Spring
Practicum Yes
Method of Delivery 50% Classroom and 50% Industry
Training Cost CAD $10,000.00
Regular Applicants
  • A resident of Alberta, who is 16 years of age or older.
  • You must possess a strong computer skill.
  • You can interact with others in a group setting.
  • You must be comfortable learning under time pressure.
  • You must be ready, willing, and able to commit to 16 weeks to the training and participate in full-time employment upon completion of the program.

Graduates may find work in public, commercial, and non-profit organisations in a variety of sectors, including marketing, advertising, communication, web design, and writing/editing, or where social media is integrated into the organization’s business and communications processes.

Developing a Social Media Marketing Strategy

Course Description: Throughout this course, student would learn the various strategies used in building and developing social media marketing, as well as the tactics to be used to promote a product or service using social media.

Social Media Listening and Monitoring

Course description: social media listening, and monitoring is the class that will assist you in understanding your audience and boosting campaign strategy by gaining access to the full spectrum of conversation around your industry, brand, and any topics relevant to your brand. Students will learn how they can effectively search and collect data.

Building a Content Strategy for Social Media

Course Description: The content you post on social media has a long way to go about how people will view your brand. Significant impact comes from having a well-grounded social media content strategy. The goal of this course is to guide you in identifying specific goals, creating posts that are valuable and priceless, and disseminating contents on the right platforms.

Social Media Calendar Template Tutorial

Course Description: For every social media marketing team, a content calendar is necessary. What this course will do is to, actively show you how you can always get ahead of schedule by imagining the next line of action when it comes to content creation. It helps you track deadlines and propel you into better managing your contents.

Extending Your Reach on Social Media

Course Description: This course will improve your skill on how to attract new people to you and your brand. Tips such as staying topical and engaging the target audience, sharing content that are of high quality, and creating valuable posts are some of the great ways of increasing visibility and gaining massive recognition on social media.

Using Social Media to Build One-to-One Relationships

Course Description: This course will guide you on how to engage your customers, build a good relationship with them thereby culminating into great success.

Introduction to Social Media Advertising

Course Description: This course lays the foundation for social media advertising. Learn what comes with social media advertising, including history and the various social media channels that exist. Learn how to choose the social media channel that suits your needs, set goals and metrics for success, and determine who your target audience is. Whatever degree of understanding you begin with; this course will assist you construct a strong basis for social media advertising.

Measuring Your Social Return on Investment

Course Description: In this course students will learn about performance measurement used in evaluating return on investment.

Essentials for Continued Success with Social Media

Course Description: This course will point you in the direction of having unending success in your social media journey.

Social media Certification Next Steps

Course Description: The goal of this course is to help student understand the certifications needed and the next line of action to continue to grow their brand and have massive audience.


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